Loyalty program promotion

Be it discounts, sales, early access, etc. But the payoff for having rewards programs are huge:. But not every loyalty program is the same. There are different types of rewards programs you can use to build customer loyalty and make repeat sales. Points programs are the most common type of rewards programs. They let customers accumulate points they can redeem for freebies, cashback, perks, etc.

They can also earn points from sharing on social, leaving reviews, having a birthday, or through gamification. Bodycare retailer Blume uses a points system called Blume Bucks in its loyalty program, dubbed Blumetopia. Customers can earn Blume Bucks by following the brand on Instagram, placing an order, or telling friends about Blume.

Tiered loyalty programs are a type of membership where customers get different benefits depending on their rank. Businesses often rank membership into groups depending on certain metrics like sales or engagement. These rewards programs give customers a goal. Bra and underwear brand ThirdLove uses a tiered system for its program, Hooked Rewards.

Customers simply sign up for the program and start getting rewards right away. The more they spend with ThirdLove, the more perks they get. This tier receives more benefits, like free underwear with purchase and exclusive seasonal offers.

Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time. Paid programs may need to require proof-of-value to get signups, but the business can gain higher customer value from members. The most common example of a paid loyalty program is Amazon Prime.

While it seems like a hard model to mimic, paid loyalty can suit many different business models. The idea behind a value-based loyalty program is to connect with customers on a deeper level. It involves donating a percentage of purchases to charity or welfare programs. But it holds a special place for them, as the rewards are used to benefit society.

Brands often create a hybrid loyalty program using this model. For example, Sephora lets members donate their reward points to the National Black Justice Coalition.

Not sure where to start? Ask customers what they want from a rewards program. You can easily run a survey or poll with your customer base to find out.

Then create a rewards program accordingly. Here are our 7 picks for the most innovative customer loyalty programs and what you can learn from each. This will give you some customer loyalty program ideas to start your own today. Designer Shoe Warehouse or DSW has long run a traditional VIP loyalty program that rewards customers with points for each purchase and includes tiers of rewards that customers can unlock as they spend more.

The danger when rewards become automatic is that customers forget about the program. DSW needed a way to keep customers engaged with their program and remind them where they stood and what they could earn by spending more at DSW stores. In early , DSW launched an email campaign aimed at reminding customers about their program. The campaign consisted of a personalized email detailing:.

What made the campaign so successful was the level of personalization. Customers earn rewards for each purchase based on a traditional point system. The innovative part is that members can choose how to use their reward points. Beauty Insider members can redeem their rewards points for things like gift cards and discounts, helping to offset purchase prices without devaluing the products.

Follow this guide to ensure your employees are fully prepared. People love getting things for free, and they love sharing that news with friends and family. Offering a signup incentive is one of the best ways to entice customers to join. While your staff should always encourage signups, you should also add visual cues to the mix to ignite curiosity.

The best way to do this is by making a display near your cash register or point-of-sale. Make a small sign, table tent, postcard, or even chalkboard that clearly displays your rewards structure. When displaying your structure, highlight your signup incentive, quickly explain how people can sign up, and include a breakdown of the points and rewards. Sign up for our rewards program using the touchscreen at the register and earn free drinks, food, and more. Having a display at your point-of-sale is also helpful for employees, as they can easily point to it when customers ask questions about how to earn points and what rewards are available.

If you already have a customer email or phone number list, alert those customers about your rewards program first.

In your email or text, highlight the signup incentive in your subject line, then in the body, explain how customers earn points and rewards and how to sign up. Here are examples:. Subject line: Get a free [insert item] on your next visit! Next time you visit, sign up for our new reward program using the touchscreen keypad at the register. See you soon and thank you for being a loyal customer, — Fremont Grill Staff. A text message has less words, so mention the benefit free soft drink right away, quickly explain how to get it by stopping by Fremont Grill , and where to learn more about the reward program specifics on your website, on your Facebook page, or in-store.

Learn more here: fremontgrill. If you provide a CRM tool, this might be when a user closes a sale using your software or has collected a certain number of leads. If you run a monthly subscription box, this could be after the customer has been delivered their 3rd consecutive box, clearly indicating satisfaction with their purchase.

With fresh, positive feelings towards the use of your product or service, a customer is much more likely to want to refer a friend or try one of your new features if presented with the opportunity. Identify the places in your application or website where a user would be feeling the most positive, and remind them about your loyalty incentives, either through in-app messaging or an email notification.

Internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms — a number that is continuing to rise. Social media is free, and the short lifespan of each tweet or Facebook post means you can frequently share news and info about your rewards.

Let your customers do the sharing for you too. Think back to those happy moments for the best places to encourage users to share a quick message about your brand and its rewards.

The moment customers receive their monthly invoice is one of the only times they think about how much they pay for your service. In case the amount due makes the customer question whether your value is worth their investment, this presents a great opportunity remind them how they can pay a lower fee next month by partaking in your loyalty program.

Squeeze in a bit of extra promotion with each email you send by designing a signature with a quick message and link to your loyalty program. This can be especially powerful for support staff who help solve customer problems and create happy moments on the daily. However, even threads with prospects and professional connections represent an opportunity to promote your program and help you stand out.

The takeaway here is that you need to purposefully promote your loyalty program to increase participation rates and boost your return on investment. Use our 7 strategies to keep your incentives top-of-mind for new and old customers. Learn how we can support your marketing goals. Fill out the form below, and we'll schedule a call with you. Anywhere you go on the web, a series of CTAs and flashy words are competing for your attention.

But have you noticed the link to our privacy policy in the footer? Probably not. Your loyalty program is no exception. Click here to download our free PDF checklist to take with you!

Your home page is likely the area with the most traffic, so consider these areas to place a clear CTA: Banner along the top of the page: Button in the navigation bar: Hero image carousel: If your digital business has users log in to a web app, mobile app or portal, you can apply these strategies to continue building awareness. Start by answering these questions on your page: What rewards are available?

How are rewards collected? How are rewards redeemed? Are there any exceptions? How do you get started?